Narrator:
A heavy metal burden in the body can take a heavy toll on a person’s health.
Description: As the narrator speaks, black and gold animated icons and illustrations emphasize his words. As the video begins the screen is fill with an array of various heavy metal icons.
Narrator:
An individual whose body contains a high concentration of toxic heavy metals is at risk for a wide range of serious health conditions..
Description: An outline of a woman’s body scales down on top of the heavy metal icons, confining them to within the outline of her body, illustrating a high concentration within the body. The woman’s outline shifts to the left, revealing the details of her hair and clothes, as an itemized list of health conditions appear onscreen. The conditions listed are: Kidney damage, bone damage, developmental disorders, neuro-behavioral disorders, elevated blood pressure, and cancer.
Narrator:
No one ingests toxic heavy metals on purpose. So how do they get inside of us? It depends on the metal.
Description: Three heavy metal icons animate on-screen. One for mercury, one for lead, and one for cadmium. Text appears on the screen emphasizing the narrator’s words.
Narrator:
Take mercury. This silvery looking liquid metal is extremely toxic, even in small doses.
Mercury is a primary ingredient in many silver fillings, and a form of mercury is still used as a preservative in some adult vaccines. Coal-fired power plants release 50 tons of mercury into the atmosphere every year. Some of which is inevitably inhaled. Although most of it falls to the earth, where it contaminates streams, rivers, lakes, and oceans. Mercury is ingested by several of the most widely consumed species of fish and shellfish, so when we eat these fish, the mercury in them gets into us.
Description: The mercury icon is isolated and text appears as the narrator speaks, but doesn’t add any new information. The icon shrinks down into a little drop and falls down into the middle of an array of teeth icons. The line animation teeth morph into a syringe, which then shifts into the chimney of a powerplant, billowing smoke. The smoke gives way to more small mercury droplets, falling into the ocean. We go beneath the waves to see a school of fish swimming along. One of these fish morphs into a fish fillet, on a dinner plate with a few asparagus.
Narrator:
Lead is another toxic heavy metal. A few decades ago, lead was everywhere—in gasoline, household paints, and indoor plumbing. Today, although both gasoline and paint are lead-free, homes built before 1978 can still contain lead-based paint, and the lead in older water pipes can leech into the water we drink and cook with. Lead is still found in significant quantities in automobile batteries, and in areas where mines are operated there can be a significant amount of lead runoff into the local environment.
Description: A lead icon appears and scales up taking over the screen. An icon for a can of gasoline appears alongside a paint bucket and roller, and a sink with visible pipes. The gas can and paint animate off, but the sink expands into a full kitchen. A water droplet from the sink shifts to a car battery, which forms an array of car batteries, before one scales up to reveal a mining scene, with water pouring out of a pipe into a pond.
Narrator:
You might not have heard so much about Cadmium, but it’s a toxic heavy metal found in batteries, fertilizers, and PVC plastics. It even shows up in some processed foods and drinks. In addition to directly harming our health, toxic heavy metals also do harm indirectly by competing with other non-toxic metals that are essential to our health.
Description: An animated cadmium icon appears. It shifts along with the narration into a battery, a sack of fertilizer, PVC pipes, and a can of sardines and a can of soda. The bubbles on the soda label shift into the icons for Cadmium, Lead, and Mercury, which then shift up to reveal labeled icons for Magnesium, Selenium, Zinc, and Copper – the non-toxic heavy metals that we need.
Narrator:
Do you have an unhealthy level of one or more toxic heavy metals in your body? An at-home heavy metals test from Thorne will measure the levels of mercury, lead, and cadmium, as well as the levels of magnesium, zinc, copper and selenium. This Thorne test will provide an easy to understand analysis of the test results and provide personalized health recommendations.
Description: The heavy metal icons drop down and reveal Thorne’s heavy metals at-home test kit, with the splash on the label animating onto the screen from behind the box. An example screen from the website, showing the results from a heavy metals test appears, slowly panning out to reveal that it’s being displayed on a tablet. The tablet then shifts into a smartphone, where the results are still displayed, showing the versatility and accessibility of the testing. After the narrator finishes speaking the video cuts to the Thorne logo, on black.
Narrator:
Thorne gives healthcare practitioners the information they need to make the most accurate diagnosis, and individuals another way to take control of their health.