Hear from former U.S. Navy SEAL and world class strength and conditioning coach Jeff Nichols. At Thorne, we help athletes perform at their best by addressing performance issues through testing, data-based solutions, and premium supplements.
Jeff Nichols: Here is where the epiphany came to me.
Description: Jeff Nichols, wearing a T-shirt with the Thorne T on it, stands strong, tattooed arms crossed. He speaks in voice over. Behind him, the Thorne name joins the Navy SEALs logo on an otherwise bare wall.
Jeff Nichols: I’m part of the most prestigious, most decorated SEAL team in the history of modern warfare. We never, ever skimp on body armor. We never skimped on weapons systems, the demolitions. We never skimped on any of that.
Description: In a room full of weight-lifting machines and free weights, he observes others working out, timing their exercises with a stopwatch. Sitting down in the middle of the weight room, Jeff addresses the camera, intercut with footage of Jeff engaging with a workout routine. He hooks a weight-lifting belt around his waist, gearing up to perform a series of controlled weighted squats, a barbell on his shoulders with 45-pound plates on either side. In between sets, he adds more weight to intensify the workout.
Jeff Nichols: We're going to work hard, but we need to recover. We need to repair better. We need to train better, we need to train smarter. Thorne has really become my one-stop shop. Look at a population of our military, our athletes. We have a multitude of different issues, from individual to individual.
Description: While he performs a leg press in the blurred-out background, a Thorne water bottle appears in clear focus. His voice continues over footage of him picking up a bottle of Thorne’s ResveraCel, twisting off the lid and shaking out a dose of capsules into his hand. Other men and women throughout the gym perform a variety of weight conditioning exercises.
Jeff Nichols: The goal is to educate them. Whatever spectrum of fitness you need, Thorne has the product for you. Give us the best. Give us your best. Our goal is to be the best in what we do.
Description: Jeff, surrounded by a training group, motions with his left hand, raising it to emphasize an increase in effort. His voiceover continues over footage of the group pushing through a series of deadlifts, their feet firmly planted on the floor as they lift their barbells waist high. Other people working out observe the class, one of them holding a Thorne bottle filled with a shake. Alone again, Jeff performs a series of weighted exercises. Once more, Jeff addresses the camera.
Jeff Nichols: And Thorne products -- There is no better product, and that is why we use it.
Description: Finished with his workout, Jeff adds a scoop of Thorne’s Whey Protein Isolate – Vanilla Flavored to a Thorne bottle half-full of water. Sitting down, he shakes up the bottle before taking a long re-fueling drink. The video closes with Thorne’s logo, white on a black screen.
