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UFC Names Thorne as Sports Nutrition Partner
May 22, 2019 | Las Vegas and New York – UFC®, the world’s premier mixed martial arts organization, today announced a new multi-year, global marketing partnership with Thorne that names the company as the “Official Sports Performance Nutrition Partner” of UFC. Thorne, one of the world’s leading health and wellness, technology, and supplement companies, also becomes an “Official Partner of the Performance Institute®”, UFC’s state-of-the-art training and research facility that has served more than 400 athletes since opening in 2017.
Under the terms of the agreement, Thorne’s line of NSF Certified for Sport products will be integrated into supplement plans created by UFC registered dietitians for athletes training at UFC’s Performance Institutes in Las Vegas and Shanghai. Thorne will also have ownership of the Performance Institute Nutrition Stations, dedicated areas that provide individualized health and wellness solutions to UFC’s athletes. “Embedded,” the all-access video content series featuring Dana White and top UFC fighters, will also highlight Thorne as Presenting Partner of select episodes, with unique product integrations. Additional partnership enhancements include integrated digital marketing campaigns, VIP experiences, consumer sweepstakes, and hospitality. Said Clint Wattenberg, Director of Sports Nutrition, UFC Performance Institute: “Thorne is the unquestioned leader in quality and innovation in the sports nutrition supplement industry, making them the perfect match to support the UFC PI and the athletes who choose to use our services. This UFC-Thorne partnership shows UFC athletes, as well as consumers, where to find the safest and highest-quality products available.”
Added Jeff Novitzky, Vice President of Athlete Health & Performance at UFC: ““We’re thrilled to bring Thorne on board as our Official Sports Performance Nutrition Partner,” Thorne is an industry leader with an unmatched reputation for quality and safety in their nutritional products and supplements, including what all UFC athletes should look for in making safe sports supplement choices, third-party testing for banned substances. Through decades of clinical research and science, Thorne has proven that its products are scientifically backed, safe, and free of banned substances.”
“Thorne has long been committed to providing scientifically backed natural solutions for the most unique and complex health and wellness issues,” said Paul Jacobson, CEO of Thorne and Onegevity Health. “When we were approached by UFC to assist in addressing athlete health and performance issues, we felt we could help by deploying our Onegevity health intelligence platform, including testing, data-based solutions and Thorne supplements. We are excited about this new partnership and honored by the trust UFC has shown in Thorne and our ability to help address both the immediate and long-term health needs of their athletes”.
UFC® is the world’s premier mixed martial arts organization and the largest Pay-Per-View event provider in the world. UFC boasts more than 300 million fans worldwide, including 70 million social media followers across all of its digital platforms, and its programming is broadcast in over 170 countries and territories to one billion TV households worldwide in 40 different languages. UFC produces more than 40 live events annually and consistently sells out some of the world’s most prestigious arenas. Since 2001, UFC has been proudly headquartered in Las Vegas, supported by a network of employees around the world. UFC’s current roster of athletes features more than 570 men and women representing over 55 countries. UFC FIGHT PASS®, the world’s leading digital subscription service for combat sports, delivers exclusive live events, thousands of fights on-demand, and original content to fans around the world. UFC was acquired in 2016 by global sports, entertainment, and fashion leader Endeavor, along with strategic investors Silver Lake Partners and KKR, in what is among the largest transactions in sports history. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
Thorne is a health and technology company that is disrupting prevention and wellness. By combining dietary and lifestyle recommendations with nutritional supplement intervention, Thorne is at the forefront of personalized health, with a mission to help consumers take control of their health and live a healthy life. Thorne provides at-home biomarker tests to bring the doctor to the consumer’s home. By leveraging its sophisticated analytical software, Thorne helps consumers uncover health insights and confidently take action to optimize health outcomes. Based on individual test results, Thorne’s technology and team can deliver a personalized plan on what to eat, how to exercise, and which Thorne supplements to take. Thorne is the only supplement manufacturer to collaborate with Mayo Clinic on wellness research and content. Thorne is currently collaborating on a series of clinical trials with Mayo Clinic, using tools of molecular assessment and nutrient-based supportive care. These efforts span across a range of applications, such as sports concussion, cognition in aging, Parkinson’s disease, ketogenic nutrition, cancer supportive care, irritable bowel syndrome, athletic performance, and others. Thorne is a proud partner of a number of U.S. National Teams, including U.S. Soccer, USA Hockey, and USA Triathlon. For more information visit thorne.com.
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