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What is the purpose of collecting personal information at sign up, such as gender and birth date?

Thorne’s primary focus has always been to provide our customers with the most comprehensive and innovative products and information to educate and support our customers nutritional needs.  Collecting a bit of personal information will not only help us with future product development, but also allow us to provide more customized preventative health programs and marketing materials to better meet our clients individual health concerns.

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