It's Not Enough Just to Take a Mineral Supplement

How to Get the Most Out of Mineral Supplementation

Narrator: It’s not enough just to take a mineral supplement. Your body needs to absorb it.

Description: As the narrator talks, simple black and gold animations illustrate his words. Capsules drop from the top of the frame, slowly rotating. Several of them dissolve into small particles and they all disappear.

Narrator: That is not as easy as it sounds because minerals like calcium, magnesium, iron, and zinc are not well absorbed by the body.

Description: An icon for each of these minerals animates onto the screen as it is mentioned.

Narrator: Choosing a mineral supplement with the right formula can certainly help. First, a high concentration of the mineral is important. Second, good solubility is crucial. And third, the mineral being in amino acid chelate form is key.

Description: An animation of a chemical formula rotates around the screen. The nodes then transition into an array of calcium icons, indicating the high concentration needed. Next the central calcium icon dissolves into particles representing solubility. Some of these particles are encircled by orbs, which are then connected by a circular ring.

Narrator: Chelate form means the mineral is bonded and encircled with one or more amino acids, like glycine for instance, which makes the mineral much more absorbable.
Description: A zinc icon appears in the middle of the chelate ring. Bonds are made to the icon from around the ring, representing the chelate bonds. This causes the mineral to scale down as it is absorbed. A long and shifting line showcasing Thorne’s wide selection of mineral supplements is shown, as text on screen punctuates the narrator’s final words, before cutting to the Thorne logo on black.

Narrator: At Thorne all of our minerals are carefully formulated to take into account concentration, solubility, and absorption.