Vision/Media Script Final
Description: This video features text on screen conveying a message introducing the Thorne brand and hyping people up about Thorne’s mission and values. The text overlays footage emphasizing the words. What follows will be sections of the on-screen text read aloud, followed by descriptions of the visuals.
Text: The day of one-size-fits-all health and wellness is over.
Description: We see shots of a group of people running through a field and over a beach.
Text: The future can be found at the intersection of data, technology, and personalization. Thorne is moving boldly into that future taking health care into the home with at-home tests offering easy-to-understand results alongside personalized recommendations from medically directed algorithms.
Description: Scientists work in a lab, while complicated data is visualized on tablets. A huge crowd of people walk into a busy intersection, playing off of the “intersection” word while emphasizing the need for personalization. Time lapse shots from inside car driving around that busy city underscore the sense of forward momentum, which then cuts to a girl using her tablet at home. What she sees on screen makes her smile. Cut to a shot of Thorne health tests, shifting through various box covers on one shot to emphasize the diversity of offerings. We see test results on both a phone and on a tablet, before cutting to an animation illustrating algorithms.
Text: Diet. Lifestyle. Supplements. That same platform will let you research and order evidence-based supplements. It will also expand your understanding of today’s most important health issues and even help you find a health care practitioner in your area.
Description: A close up of oranges transitions to footage of a girl eating fruit, which then transitions to people walking on the beach and using their phone, and transitions again to shots of Thorne supplements. It then cuts to a shot of a man using the website, and screens showing off various thorne.com landing pages, product detail pages, blog entries, and a directory of Thorne practitioners.
Text: Thorne’s new technology platform is about more than testing. It’s about bringing doctors and patients together and improving outcomes through continuous healthcare monitoring and easy messaging.
Description: We see shots from thorne.com on a tablet, the background out of focus. A female scientist looks into a microscope representing testing, but also representing looking deeper. We see a doctor and a patient looking at a laptop screen together and discussing the results, a doctor listening to a stethoscope, and a shot of a doctor profile account on thorne.com.
Text: It’s about supporting athletes with cutting edge information on performance and recovery, and the highest quality NSF Certified for Sport® products.
Description: We see shots of hockey players, fencers, rugby players, rowers, and cyclists, working hard in their element.
Text: And it’s about helping people of all ages from all walks of life prevent chronic disease and get more out of their lives. Thorne is the company that is disrupting health care… Revolutionizing wellness… And building a path to a more personalized future.
Description: A shot of a father and son, working together on a farm, cuts to a baby grasping a finger, to an old man play chess, before doctors examine X-rays, and a shot of a woman standing triumphantly on top of a mountain. We see a sharp looking Thorne box, hands planning as they scribble ideas on paper, doctors consulting documents, and a woman meditating by a lake, a shot of a different woman lifting weights, a shot of a man walking through snow, the snow melts to reveal a blade of grass, all in rapid succession. More quick cuts of people smiling to the camera are followed by feet running down a sandy path, a mountain, and then through a field. As the video ends, we see abstract Thorne splashes animate past before ending on the Thorne logo. The final lines read:
Text: This is the frontier. This is the new world. This is Thorne.